ellaOne

Establish the brand as the leading morning after pill manufacturer.

We were charged with amplifying and launching the My Morning After communications big idea for the brand, breaking the stigma around the purchase process and wider access to emergency contraception in the UK. Creating a destination hub, MyMorningAfter.co.uk, for education around the morning after pill, wider sexual health and a collection of first person accounts of people’s own My Morning After stories, sourced organically through social media channels we created a home online for people to better understand their options and understand the product in more depth. This was further supported by the first ever morning after pill podcast, a series of ellaOne question video interviews with the UK public and the launch of the ellaOne Direct service, providing the morning after pill online, within 3 hours in London. At the 2019 OTC Marketing Awards we won two awards and were nominated in three categories. In early 2020 we launched the Fact Over Fiction campaign helping stop the spread of misinformation around the morning after pill.