An idea to engage cycling fans en masse during the Tour de France.
To activate Jaguar’s sponsorship in cycling and engage the border cycling enthusiast we put Jaguar and The Cycling Podcast together for a special content partnership. The Cycling Podcast covered the Tour De France through the sleek eyes of a Jaguar XF to give a daily behind-the-scenes blow by blow account in the form of a podcast series led by award winning cycling writers and broadcasters Richard Moore, Daniel Friebe and Lionel Birnie. Get listening, you've got a lot of hours to catch up on.
Services:
PR | Content | Social Media
Dirt&Glory Brands
