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Upbeat

We re-launched Upbeat Active in the UK with our Every Muscle Matters campaign. The campaign drew attention to muscle health and the 657 muscles in your body. The aim was to get the Great British public thinking about how you look after your muscles and how they are central to a healthy lifestyle. As part of the re-launch we partnered Upbeat with the Muscle Help Foundation and launched the #Fuel657 challenge, a social media challenge to get celebrities, influencers and the country thinking about their muscles. 

 
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