#TheLondonLook

In collaboration with singer Rita Ora, Rimmel London launched #LondonLookUK - an international competition seeking out the next big name in beauty. Tens of thousands of ‘London Looks’ were uploaded by bloggers across the globe, with 18 finalists flown to London for a 3 day event including makeup tutorials, product trials, inspiration tours and a meet and greet with Rimmel brand ambassador Rita Ora.


The brief

Create a hub of blogger-generated content that could be used throughout the upcoming year for Rimmel’s local markets across Twitter, Facebook and Instagram channels.

What we did

  • Ensured high-quality, diverse UGC content

    Before touching down in London, each blogger was researched so we could generate their personalised lookbook. These lookbooks gave the competition winners ideas for a unique look inspired by current makeup and fashion trends ranging from ‘Colour Pop’ to ‘Gym Skin’, ‘Festival Ready’ to ‘Galactic Gaze’.      
  • Inspired influencers

    Daily visual mood boards were created for the event’s ‘Inspiration Days’ - where bloggers sought inspiration from different parts of London - from Shoreditch to Camden, Soho to Mayfair - to create a final look for their meet and greet with Rita Ora.
     
  • Live event coverage

    24/7 monitoring and collating of all #LondonLookUK posts for 54+ social media accounts.
     
  • Increased event awareness and content reach on a global scale

    Managed and organised an online content management system to enable all local markets to easily access live and post-event content generated across the 3-day event. Daily content roundups and new assets including GIFs and short social films were created to encourage increased event promotion.
Rimmel London LondonLookUK IR
Rita Ora Rimmel London LondonLookUK
Rimmel London Get the London Look UK