Launch a communications campaign for the brand.
We launched the #657challenge, uniting protein drink brand Upbeat Active and The Muscle Help Foundation in support of those living with muscular dystrophy. We asked the public to pledge their support by taking the #657challenge and donating to The Muscle Help Foundation. The #657challenge was part of a broader campaign to showcase the importance of muscle health, an issue that applies to everyone of us and every one of our 657 muscles.
Services:
Content | Social Media | PR | Design
Dirt&Glory Brands
