Sowing a seed of sustainability in the heart of Oman.
To tell the story of Neal’s Yard Remedies’ pioneering project to propagate, cultivate and care for the sustainable production of Frankincense in Oman. We ventured out to Salalah to research the genesis of the project, interview the main protagonists and tell the inside out story of the plight, and subsequent rescue, of the Boswellia sacra tree which yields this ancient resin. We created an editorial and design-led world that brought to life this richly layered sustainable initiative that underpins Neal's Yard Remedies' brand purpose.
Services:
Social Media | Content | Design | PR
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